Welcome to The Congress
Day Two
Closing of Day One
Merkle Keynote: Continuous Innovation
Client Panel
Optimising 1:1 CE Solutions, Santander UK
Building 1:1 CE Foundations, Bank of Ireland
Pega Keynote: Personalised Customer Engagement in the Age of AI
Preparing for 1:1 CE, OP Bank
CONGRESS 2023
DECISIONING
DAY ONE
Ben Gott – Chief Data & Marketing Technology Officer, Merkle
Anne Stagg – UK CEO, Merkle
Dave Wells – Vice President, Pegasystems
Mark Pollard – VP, Decisioning Capability Lead, EMEA, Merkle
SESSION ONE
WELCOME TO THE CONGRESS
Rob Walker – GM 1:1 Customer Engagement, Pegasystems
SESSION TWO
PEGA KEYNOTE: PERSONALIZED CUSTOMER ENGAGEMENT IN THE AGE OF AI
Nina Rancken – Customer Engagement Lead, OP Bank
SESSION THREE
PREPARING FOR 1:1 CE, OP BANK
Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland
SESSION FOUR
BUILDING 1:1 CE FOUNDATIONS, BANK OF IRELAND
Ryan Willis - Head of Customer Engagement, Santander UK
SESSION FIVE
OPTIMISING 1:1 CE SOLUTIONS, SANTANDER UK
Nina Rancken - Customer Engagement Lead, OP Bank
Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland
Ryan Willis - Head of Customer Engagement, Santander UK
Liz Sleyffers - Senior 1:1 Customer Engagement Consultant, Pegasystems
SESSION SIX
CLIENT PANEL
Benoit Soucaret - Chief Experience Officer, Merkle
SESSION SEVEN
MERKLE KEYNOTE: CONTINUOUS INNOVATION
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
SESSION EIGHT
CLOSING OF DAY ONE
CONGRESS 2023
DECISIONING
DAY ONE
Day Two
Closing of Day One
Merkle Keynote: Continuous Innovation
Client Panel
Optimising 1:1 CE Solutions, Santander UK
Building 1:1 CE Foundations, Bank of Ireland
Preparing for 1:1 CE, OP Bank
Pega Keynote: Personalised Customer Engagement in the Age of AI
Welcome to The Congress
Ben Gott – Chief Data & Marketing Technology Officer, Merkle
Anne Stagg – UK CEO, Merkle
Dave Wells – Vice President, Pegasystems
Mark Pollard – VP, Decisioning Capability Lead, EMEA, Merkle
WELCOME TO THE CONGRESS
SESSION ONE
Laura Jennings – B2B Growth Lead, Merkle B2B
Simon Calvert – Chief Strategy Officer, Merkle B2B
Merkle B2B has launched the third edition of its major global research study; The 2023 Superpowers Index. Get live and direct access to insights into what today’s B2B buyers want most, and gain actionable takeaways to apply to your business. This is THE guide for B2B brands looking to deliver superior customer experiences.
PEGA KEYNOTE: PERSONALIZED CUSTOMER ENGAGEMENT IN THE AGE OF AI
SESSION TWO
Nina Rancken – Customer Engagement Lead, OP Bank
PREPARING FOR 1:1 CE, OP BANK
SESSION THREE
Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland
BUILDING 1:1 CE FOUNDATIONS, BANK OF IRELAND
SESSION FOUR
Nina Rancken - Customer Engagement Lead, OP Bank
Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland
Ryan Willis - Head of Customer Engagement, Santander UK
Liz Sleyffers - Senior 1:1 Customer Engagement Consultant, Pegasystems
CLIENT PANEL
SESSION SIX
Benoit Soucaret - Chief Experience Officer, Merkle
MERKLE KEYNOTE: CONTINUOUS INNOVATION
SESSION SEVEN
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
CLOSING OF DAY ONE
SESSION EIGHT