CONGRESS 2023

DECISIONING

DAY ONE

Ben Gott – Chief Data & Marketing Technology Officer, Merkle

Anne Stagg – UK CEO, Merkle

Dave Wells – Vice President, Pegasystems

Mark Pollard – VP, Decisioning Capability Lead, EMEA, Merkle

SESSION ONE

WELCOME TO THE CONGRESS

Rob Walker – GM 1:1 Customer Engagement, Pegasystems

SESSION TWO

PEGA KEYNOTE: PERSONALIZED CUSTOMER ENGAGEMENT IN THE AGE OF AI

Nina Rancken – Customer Engagement Lead, OP Bank​

SESSION THREE

PREPARING FOR 1:1 CE, OP BANK

Joe Madigan​ - Director, Group Customer Analytics & Transformation​, Bank of Ireland

SESSION FOUR

BUILDING​ 1:1 CE FOUNDATIONS, BANK OF IRELAND

Ryan Willis - Head of Customer Engagement, Santander UK

SESSION FIVE

OPTIMISING 1:1 CE SOLUTIONS, SANTANDER UK

Nina Rancken - Customer Engagement Lead, OP Bank

Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland

Ryan Willis - Head of Customer Engagement, Santander UK

Liz Sleyffers - Senior 1:1 Customer Engagement Consultant, Pegasystems

SESSION SIX

CLIENT PANEL

Benoit Soucaret - Chief Experience Officer, Merkle

SESSION SEVEN

MERKLE KEYNOTE: CONTINUOUS INNOVATION

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

SESSION EIGHT

CLOSING OF DAY ONE

CONGRESS 2023

DECISIONING

DAY ONE

Ben Gott – Chief Data & Marketing Technology Officer, Merkle

Anne Stagg – UK CEO, Merkle

Dave Wells – Vice President, Pegasystems

Mark Pollard – VP, Decisioning Capability Lead, EMEA, Merkle

WELCOME TO THE CONGRESS

SESSION ONE

Laura Jennings – B2B Growth Lead, Merkle B2B 

Simon Calvert – Chief Strategy Officer, Merkle B2B 

Merkle B2B has launched the third edition of its major global research study; The 2023 Superpowers Index. Get live and direct access to insights into what today’s B2B buyers want most, and gain actionable takeaways to apply to your business. This is THE guide for B2B brands looking to deliver superior customer experiences. 

PEGA KEYNOTE: PERSONALIZED CUSTOMER ENGAGEMENT IN THE AGE OF AI

SESSION TWO

Nina Rancken – Customer Engagement Lead, OP Bank​

PREPARING FOR 1:1 CE, OP BANK

SESSION THREE

Joe Madigan​ - Director, Group Customer Analytics & Transformation​, Bank of Ireland

BUILDING​ 1:1 CE FOUNDATIONS, BANK OF IRELAND

SESSION FOUR

Ryan Willis - Head of Customer Engagement, Santander UK

OPTIMISING 1:1 CE SOLUTIONS, SANTANDER UK

SESSION FIVE

Nina Rancken - Customer Engagement Lead, OP Bank

Joe Madigan - Director, Group Customer Analytics & Transformation, Bank of Ireland

Ryan Willis - Head of Customer Engagement, Santander UK

Liz Sleyffers - Senior 1:1 Customer Engagement Consultant, Pegasystems

CLIENT PANEL

SESSION SIX

Benoit Soucaret - Chief Experience Officer, Merkle

MERKLE KEYNOTE: CONTINUOUS INNOVATION

SESSION SEVEN

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

CLOSING OF DAY ONE

SESSION EIGHT