CONGRESS 2023

DECISIONING

DAY TWO

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle

SESSION ONE

WELCOME TO DAY TWO

Margaret Wagner – President, Merkle EMEA

Alan Trefler - CEO and Founder, Pegasystems

SESSION TWO

CEO KEYNOTE

Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group

Emma Mackenzie - Decisioning Scientist, Natwest Group

SESSION THREE

MODERNISING FOR 1:1 CE SOLUTIONS, NATWEST GROUP

Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea

SESSION FOUR

MODERNISING 1:1 CE SOLUTIONS, ACHMEA

Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group

Emma Mackenzie - Decisioning Scientist, Natwest Group

Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea

Pete O'Connor - Senior Director of Decisioning, Merkle

SESSION FIVE

CLIENT PANEL

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle

SESSION SIX

CLOSING OF CONGRESS

CONGRESS 2023

DECISIONING

DAY TWO

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle

WELCOME TO DAY TWO

SESSION ONE

Margaret Wagner – President, Merkle EMEA

Alan Trefler - CEO and Founder, Pegasystems

CEO KEYNOTE

SESSION TWO

Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group

Emma Mackenzie - Decisioning Scientist, Natwest Group

MODERNISING FOR 1:1 CE SOLUTIONS, NATWEST GROUP

SESSION THREE

Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea

MODERNISING 1:1 CE SOLUTIONS, ACHMEA

SESSION FOUR

Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group

Emma Mackenzie - Decisioning Scientist, Natwest Group

Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea

Pete O'Connor - Senior Director of Decisioning, Merkle

CLIENT PANEL

SESSION FIVE

Ben Gott - Chief Data & Marketing Technology Officer, Merkle

Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle

CLOSING OF CONGRESS

SESSION SIX