
Client Panel
Closing of Congress
Day One
CEO Keynote
Welcome to Day Two
Modernising 1:1 CE Solutions, Achmea
Modernising for 1:1 CE Solutions, Natwest Group

CONGRESS 2023
DECISIONING
DAY TWO
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle
SESSION ONE
WELCOME TO DAY TWO
Margaret Wagner – President, Merkle EMEA
Alan Trefler - CEO and Founder, Pegasystems
SESSION TWO
CEO KEYNOTE
Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group
Emma Mackenzie - Decisioning Scientist, Natwest Group
SESSION THREE
MODERNISING FOR 1:1 CE SOLUTIONS, NATWEST GROUP
Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea
SESSION FOUR
MODERNISING 1:1 CE SOLUTIONS, ACHMEA
Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group
Emma Mackenzie - Decisioning Scientist, Natwest Group
Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea
Pete O'Connor - Senior Director of Decisioning, Merkle
SESSION FIVE
CLIENT PANEL
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle
SESSION SIX
CLOSING OF CONGRESS

CONGRESS 2023
DECISIONING
DAY TWO
Day One
Closing of Congress
Client Panel
Modernising 1:1 CE Solutions, Achmea
Modernising for 1:1 CE Solutions, Natwest Group
CEO Keynote
Welcome to Day Two
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle
WELCOME TO DAY TWO
SESSION ONE
Margaret Wagner – President, Merkle EMEA
Alan Trefler - CEO and Founder, Pegasystems
CEO KEYNOTE
SESSION TWO
Natalie Murray - Customer Decisioning Delivery & Product Lead, Natwest Group
Emma Mackenzie - Decisioning Scientist, Natwest Group
MODERNISING FOR 1:1 CE SOLUTIONS, NATWEST GROUP
SESSION THREE
Jeroen Dijkstra - Manager Omnichannel Personalisation, Achmea
MODERNISING 1:1 CE SOLUTIONS, ACHMEA
SESSION FOUR
Ben Gott - Chief Data & Marketing Technology Officer, Merkle
Mark Pollard - VP, Decisioning Capability Lead, EMEA, Merkle
CLOSING OF CONGRESS
SESSION SIX