Merkle B2B presents our 4-part podcast series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences. Meet your host Henry Neathey, Client Director at Merkle B2B who has 10 years of experience building demand generation experiences for B2B brands and knows a thing or two about connecting brand with demand.
In each episode, we’ll hear from industry-leaders across Merkle, dentsu and agency partners who will give their expert advice on how to run successful demand generation strategies, starting with research all the way through to execution and beyond.
We’ll cover how to drive full-funnel and personalised customer journeys, how to use technology to automate, and most importantly, how to track the ROI from your efforts.
WELCOME TO
DEMAND
GENERATION
CONNECTED
Merkle B2B presents our 4-part podcast series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences. Meet your host Henry Neathey, Client Director at Merkle B2B who has 10 years of experience building demand generation experiences for B2B brands and knows a thing or two about connecting brand with demand.
In each episode, we’ll hear from industry-leaders across Merkle, dentsu and agency partners who will give their expert advice on how to run successful demand generation strategies, starting with research all the way through to execution and beyond.
We’ll cover how to drive full-funnel and personalised customer journeys, how to use technology to automate, and most importantly, how to track the ROI from your efforts.