Bigger Bolder Brands
Travel in the age of
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Macro theme THREE
Subscription and membership-based travel will become increasingly prominent, and such models will also expand to target a growing set of consumer segments, identities, and needs.
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Trend Three
Members-only Travel
Trend TWO
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Wellness Tourism
As wellness infiltrates all areas of life, and with health top-of-mind in the wake of the pandemic, wellness travel will be about more than just finding spiritual enlightenment on a yoga retreat, and health considerations will become a core feature of travel and transport choices.
Trend one
Personalisation Perfected
The demand for hyper-personalised services will be central to consumer expectations of travel, as they increasingly seek brand-led optimisation of travel services and products that meet their specific needs
Trend TWO
Wellness Tourism
As wellness infiltrates all areas of life, and with health top-of-mind in the wake of the pandemic, wellness travel will be about more than just finding spiritual enlightenment on a yoga retreat, and health considerations will become a core feature of travel and transport choices.
Macro theme THREE
Bigger Bolder Brands
Trend one
Personalisation Perfected
The demand for hyper-personalised services will be central to consumer expectations of travel, as they increasingly seek brand-led optimisation of travel services and products that meet their specific needs
Trend Three
Members-only Travel
Subscription and membership-based travel will become increasingly prominent, and such models will also expand to target a growing set of consumer segments, identities, and needs.
Download the Travel DNA Report
TREND THREE:
Members-only Travel
TREND TWO:
Wellness Tourism
TREND ONE:
Personalisation Perfected
Download the Report
Register for our Webinar Series
