Find out more about B2B experiences

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There has never been a more exciting time to be in B2B; but to become a winning B2B brand, meet your customer expectations and stay ahead of the competition, you have to be agile and constantly evolve your experience.

Merkle and Salesforce hosted an afternoon of great discussion exploring the ever-evolving B2B landscape; inspired by thinking big and using creativity to help drive business outcomes.

We explored how you can maximise opportunities for future success and delved into the three key themes:

• The power of a connected customer experience and how to deliver value from your current and future investments to optimise and increase performance and efficiency.

• The value and necessity of collaboration across media, technology, and creative.

• How to become a purposeful B2B champion for your customers to maximise growth and future success.