Welcome to the House of dentsu
Can I get your attention please?
Every interaction matters
The Reality of Marketing in 2023
Changing society
Inventing the future - do you want to play?
Creativity - staying relevant
LONDON
SEICHO
WELCOME TO
Welcome to the House of dentsu from Angela Tangas, CEO UK&I dentsu
SESSION ONE
WELCOME TO THE HOUSE OF DENTSU
What we’ve learned after five years looking at attention in media
FIND OUT MORE ABOUT ATTENTION AT DENTSU
Ron Burgundy, Professor McGonagall, Pavel Chekov and Eminem all asked for it, and we stood up.
In advertising, most of the time, we don’t reach the heights of the Real Slim Shady. Attention, and getting it, has become the buzz word, battleground or breakthrough, dependent on who you are talking to.
In truth, though, attention is earned and earning more of it is a challenge to us all. We will bring together psychology, analytics, storytelling and sensitivity to collaborate on a new way to ask, ‘can I have your attention please’?
SESSION TWO
CAN I HAVE YOUR ATTENTION PLEASE?
The Power of Modern Creativity:
Insights for Tomorrow and Today
Dentsu Creative’s 2023 Trends Report,
‘A Tale of New Cities’.
FIND OUT MORE ABOUT CREATIVITY AT DENTSU
The best brands not only live in culture, they shape culture.
Ronseal’s ‘It does Exactly What It Says on the Tin’ is one of the UK’s most enduring and successful brand platforms, now firmly part of the British vernacular. But how, when the world changes so fast, do you stay relevant?
From Covid pivots – becoming as much about mental health as DIY – to being a premium brand asserting its value in a cost-of-living crisis; product diversification to campaigning on social issues and giving back to the community; we talk to Ronseal and Heinz about growth and market leadership, connecting with consumers, and evolving while staying true to their heritage to remain at the heart of culture.
SESSION THREE
CREATING CULTURE - STAYING RELEVANT
dentsu
Gaming
FIND OUT MORE ABOUT GAMING AND THE METAVERSE AT DENTSU
Gaming is firmly in the mainstream but how can a brand build authentic connections in this new world? Our expert panel explores how and when to play and when to sit back and watch.
SESSION FOUR
INVENTING THE FUTURE - DO YOU WANT TO PLAY?
Dentsu UK&I’s pioneering Effective Attention evolves to unlock carbon insights linked to advertising recall and effectiveness
FIND OUT MORE ABOUT CHANGING SOCIETY AT DENTSU
As brands we have a unique power to influence and help build a better society, we also have a responsibility to minimise the impact of the activity of our marketing and products on the world. In this session we meet brands on a mission to make a difference and explore the challenge of moving from paying lip service to real action.
SESSION FIVE
CHANGE SOCIETY - THE BIGGEST AND BEST BRIEF YOU'LL EVER WORK ON
Dentsu Creative’s 2023 Trends Report,
‘A Tale of New Cities’.
FIND OUT MORE ABOUT THE REALITY OF MARKETING AT DENTSU
In this animated and profanity laden 25 minutes Mark Ritson examines the key challenges for brands and marketers in 2023.
SESSION SIX
THE REALITY OF MARKETING IN 2023
Want to receive our latest research? Sign up below.
RELATED THOUGHT LEADERSHIP
Being a company that focuses on what matters in today’s world requires the ability to be an adaptive organisation that puts people at its centre. To pivot from marketing to people, to mattering to people, requires an understanding of how your organisation can become more adaptive around the needs of your business, people and society, to drive trust and the next generation of loyalty.
SESSION SEVEN
EVERY INTERACTION MATTERS - FROM MARKETING TO MATTERING
Edinburgh
Seichō
WELCOME TO
Every interaction matters
Content, Collaboration + Context in TV
Changing society
Inventing the future - do you want to play?
Creativity - staying relevant
Can I get your attention please?
Welcome to the House of dentsu
Welcome to the House of dentsu from Angela Tangas, CEO UK&I dentsu
WELCOME TO THE HOUSE OF DENTSU
SESSION ONE
What we’ve learned after five years looking at attention in media
FIND OUT MORE ABOUT ATTENTION AT DENTSU
Ron Burgundy, Professor McGonagall, Pavel Chekov and Eminem all asked for it, and we stood up.
In advertising, most of the time, we don’t reach the heights of the Real Slim Shady. Attention, and getting it, has become the buzz word, battleground or breakthrough, dependent on who you are talking to.
In truth, though, attention is earned and earning more of it is a challenge to us all. We will bring together psychology, analytics, storytelling and sensitivity to collaborate on a new way to ask, ‘can I have your attention please’?
CAN I GET YOUR ATTENTION PLEASE?
SESSION TWO
The Power of Modern Creativity:
Insights for Tomorrow and Today
Dentsu Creative’s 2023 Trends Report,
‘A Tale of New Cities’.
FIND OUT MORE ABOUT CREATIVITY AT DENTSU
The best brands not only live in culture, they shape culture.
Heinz’ ‘Beanz Meanz’ and Ronseal’s ‘It does Exactly What It Says on the Tin’ are two of the UK’s most enduring and successful brand platforms, now firmly part of the British vernacular. But how, when the world changes so fast, do you stay relevant?
From Covid pivots – becoming as much about mental health as DIY – to being a premium brand asserting its value in a cost-of-living crisis; product diversification to campaigning on social issues and giving back to the community; we talk to Ronseal and Heinz about growth and market leadership, connecting with consumers, and evolving while staying true to their heritage to remain at the heart of culture.
CREATING CULTURE - STAYING RELEVANT
SESSION THREE
FIND OUT MORE ABOUT GAMING AND THE METAVERSE AT DENTSU
FIND OUT MORE ABOUT GAMING AT DENTSU
dentsu
Gaming
A true believer of Modern Creativity who has delivered bespoke innovation projects for a range of multinational clients such as Lego, Clarins, Diageo, and Swarovski. As a believer also in the future of Metaverse, Alex will share his thoughts in the role that brands can play in this new universe.
INVENTING THE FUTURE - IS THE REAL WORLD NOT ENOUGH?
SESSION FOUR
SESSION FIVE
CHANGE SOCIETY - THE BIGGEST AND BEST BRIEF YOU'LL EVER WORK ON
As brands we have a unique power to influence and help build a better society, we also have a responsibility to minimise the impact of the activity of our marketing and products on the world. In this session we meet brands on a mission to make a difference and explore the challenge of moving from paying lip service to real action.
FIND OUT MORE ABOUT CHANGING SOCIETY AT DENTSU
Dentsu UK&I’s pioneering Effective Attention evolves to unlock carbon insights linked to advertising recall and effectiveness
THE REALITY OF MARKETING IN 2023
Dentsu Creative’s 2023 Trends Report,
‘A Tale of New Cities’.
FIND OUT MORE ABOUT THE REALITY OF MARKETING AT DENTSU
What should marketers be focusing their time and attention on? The uncertainty of a global pandemic has been replaced with a new set of challenges: instead of the ‘New Normal’ the economy has been banjaxed by Brexit, the conflict in Ukraine and a cost-of-living crisis of generational severity. Find out how the brightest minds in the industry are responding to these headwinds – and what you can do to translate the worst of times into the best possible outcomes for brands.
SESSION SIX
Want to receive our latest research? Sign up below.
FIND OUT MORE
Being a company that focuses on what matters in today’s world requires the ability to be an adaptive organisation that puts people at its centre. To pivot from marketing to people, to mattering to people, requires an understanding of how your organisation can become more adaptive around the needs of your business, people and society, to drive trust and the next generation of loyalty.
EVERY INTERACTION MATTERS - FROM MARKETING TO MATTERING
SESSION SEVEN