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Retail in the age of Bigger Bolder Brands

Trend Three 

Brand-Engineered Serendipity

Advances in data collection and analysis will see perfect personalisation become a reality across marketing, product and service provision – providing new opportunities for retailers to offer better experiences to help consumers escape their over-programmed lives.

Trend TWO 

Democratisation of Retail

Growing consumer engagement with direct-to-consumer (DTC) channels and platforms will fuel new opportunities for retailers, big and small, to also target the mass market and combat Titan Brand competition further.

Trend one 

Rise of the Titan brands

Titan Brands like Amazon will continue to expand market share in a growing number of product and service categories with strong convenience and maximising propositions – requiring retailers to solidify their USP and build new partnerships to survive.

Download Chapter now

Bigger Bolder Brands 

Retail in the age of 

Macro theme THree

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Trend Three 

Brand-Engineered Serendipity

Advances in data collection and analysis will see perfect personalisation become a reality across marketing, product and service provision – providing new opportunities for retailers to offer better experiences to help consumers escape their over-programmed lives.

Macro theme THree

Bigger Bolder Brands 

TREND THREE:
Brand-Engineered Serendipity

TREND TWO:
Democratisation of Retail

TREND ONE:
Rise of the Titan brands  

Trend one 

Rise of the Titan brands

Titan Brands like Amazon will continue to expand market share in a growing number of product and service categories with strong convenience and maximising propositions – requiring retailers to solidify their USP and build new partnerships to survive.

Trend TWO 

Democratisation of Retail

Growing consumer engagement with direct-to-consumer (DTC) channels and platforms will fuel new opportunities for retailers, big and small, to also target the mass market and combat Titan Brand competition further.

Download Chapter now

Download Chapter Three to find out more