Four forces that will shape the next ten years of consumer behaviour in travel
Each of the trends identified carries specific implications for brands in the travel industry. Exploring both the short and long-term implications of each trend, Travel DNA provides a framework for brands to build a long-term strategy to respond to the post COVID-19 world and ensure they can respond effectively to evolving consumer demands, attitudes, and behaviours for the next decade.
Click on the four sections below to find out more and download the the full report below.
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Synthetic Society
Travel in the age of
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The Human Dividend
Travel in the age of
Bigger Bolder Brands
Travel in the age of
Universal Activism
Travel in the age of
Download the Travel DNA Report
Travel
DNA
A Now, Next, Future vision for travel.
In the dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Travel DNA applies these themes to examine how the UK Travel sector will change in the next decade and what this means for brands.
Changing consumer needs and motivations are at the forefront of these themes and reflect the dynamic shifts we have seen in the travel landscape over the past 2 years whilst outlining the challenges the sector faces in the future.
We uncover the actions and motivations of today’s multi-channel consumer, providing recommendations for brands to ensure they are well positioned to serve today’s traveller and the travellers of the future.
Based on multiple proprietary consumer surveys, in-depth interviews with travel experts and extensive secondary research and case study analysis, we share a Now, Next, and Future vision for travel.
Travel in the age of
Synthetic Society
Travel
DNA
A Now, Next, Future vision for travel.
In the dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Travel DNA applies these themes to examine how the UK Travel sector will change in the next decade and what this means for brands.
Changing consumer needs and motivations are at the forefront of these themes and reflect the dynamic shifts we have seen in the travel landscape over the past 2 years whilst outlining the challenges the sector faces in the future.
We uncover the actions and motivations of today’s multi-channel consumer, providing recommendations for brands to ensure they are well positioned to serve today’s traveller and the travellers of the future.
Based on multiple proprietary consumer surveys, in-depth interviews with travel experts and extensive secondary research and case study analysis, we share a Now, Next, and Future vision for travel.
Four forces that will shape the next ten years of consumer behaviour in travel
Each of the trends identified carries specific implications for brands in the travel industry. Exploring both the short and long-term implications of each trend, Travel DNA provides a framework for brands to build a long-term strategy to respond to the post COVID-19 world and ensure they can respond effectively to evolving consumer demands, attitudes, and behaviours for the next decade.
Click on the four sections below to find out more and download the the full report below.
Contact us
Download the Travel DNA Report
In the dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Travel DNA applies these themes to examine how the UK Travel sector will change in the next decade and what this means for brands.
Changing consumer needs and motivations are at the forefront of these themes and reflect the dynamic shifts we have seen in the travel landscape over the past 2 years whilst outlining the challenges the sector faces in the future.
We uncover the actions and motivations of today’s multi-channel consumer, providing recommendations for brands to ensure they are well positioned to serve today’s traveller and the travellers of the future.
Based on multiple proprietary consumer surveys, in-depth interviews with travel experts and extensive secondary research and case study analysis, we share a Now, Next, and Future vision for travel.
Travel in the age of
Universal Activism
Travel in the age of
Bigger Bolder Brands
Travel in the age of
The Human Dividend
