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Macro theme One
Universal Activism

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Travel in the age of
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Diversity, equality, and inclusion are becoming increasingly important drivers for consumers in their purchase decisions. As the industry builds back post-pandemic, making travel more equitable, inclusive, and accessible will be a key imperative for brands.

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Trend Three
Equitable Travel
Trend TWO
Regenerative Travel
The rise of meaningful travel is prompting visitors and destinations alike to rethink traditional travel formats—ushering in the next era of sustainable tourism. Brands will need to think how they prepare for climate-quiet destinations and how they reward customers for regenerative tourism.
Trend one
Greener Travel
Consumers are increasingly considering their impact on the environment, and being eco-friendly is becoming a significant aspiration and status symbol. Brands will need to prove their credentials and take meaningful action if they are to be valued.

Trend TWO
Regenerative Travel
The rise of meaningful travel is prompting visitors and destinations alike to rethink traditional travel formats—ushering in the next era of sustainable tourism. Brands will need to think how they prepare for climate-quiet destinations and how they reward customers for regenerative tourism.

Macro theme One
Universal Activism
Trend one
Greener Travel
Consumers are increasingly considering their impact on the environment, and being eco-friendly is becoming a significant aspiration and status symbol. Brands will need to prove their credentials and take meaningful action if they are to be valued.

Trend Three
Equitable Travel
Diversity, equality, and inclusion are becoming increasingly important drivers for consumers in their purchase decisions. As the industry builds back post-pandemic, making travel more equitable, inclusive, and accessible will be a key imperative for brands.
Register for our Webinar Series

Download the Travel DNA Report

TREND THREE:
Equitable Travel
TREND TWO:
Regenerative Travel
TREND ONE:
Greener Travel
Download the Report