Synthetic Society
Travel in the age of
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Macro theme FOUR
The development of artificial environments to drive travel and tourism will emerge with entirely new locations and landscapes that are specifically designed to overcome many of the ecological challenges facing the future travel sector.
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Trend Three
Synthetic Destinations
Trend TWO
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Extended Travel
While virtual reality creates fully virtual worlds and experiences, augmented reality provides content that is overlaid onto the real-world. Such technology will be able to enhance consumer perception and interaction with the real-world, with significant implications for mobility and travel services.
Trend one
Virtual Travel
Advances in virtual technology will enable consumers to explore, test and visit travel locations across all corners of the world. Brands will need to leverage this technology to better sell travel and holiday destinations and think about how virtual travel propositions can be connected to the emerging metaverse.
Trend TWO
Extended Travel
While virtual reality creates fully virtual worlds and experiences, augmented reality provides content that is overlaid onto the real-world. Such technology will be able to enhance consumer perception and interaction with the real-world, with significant implications for mobility and travel services.
Macro theme FOUR
Synthetic Society
Trend one
Virtual Travel
Advances in virtual technology will enable consumers to explore, test and visit travel locations across all corners of the world. Brands will need to leverage this technology to better sell travel and holiday destinations and think about how virtual travel propositions can be connected to the emerging metaverse.
Trend Three
Synthetic Destinations
The development of artificial environments to drive travel and tourism will emerge with entirely new locations and landscapes that are specifically designed to overcome many of the ecological challenges facing the future travel sector.
Download the Travel DNA report
TREND THREE:
Synthetic Destinations
TREND TWO:
Extended Travel
TREND ONE:
Virtual Travel
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Register for our Webinar Series
