The Human Dividend
Travel in the age of
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Macro theme TWO
Consumers will increasingly seek opportunities to connect with and give back to the local community in-destination. Destination stewardship will have a significant impact on travel brand choice.
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Trend Three
Local Allure
Trend TWO
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Digital Nomads
Flexible working arrangements and digital advancements have created a new business traveller that embraces a work-from-anywhere lifestyle. Travel and mobility brands have the opportunity to meet the needs and aspirations of these digital nomads.
Trend one
Back to Nature
The appeal of the outdoors is rising and provides a welcome escape from chaotic urban life. Travel brands have the opportunity to get closer to the consumer by helping them get closer to nature.
Trend TWO
Digital Nomads
Flexible working arrangements and digital advancements have created a new business traveller that embraces a work-from-anywhere lifestyle. Travel and mobility brands have the opportunity to meet the needs and aspirations of these digital nomads.
Macro theme TWO
The Human Dividend
Trend one
Back to Nature
The appeal of the outdoors is rising and provides a welcome escape from chaotic urban life. Travel brands have the opportunity to get closer to the consumer by helping them get closer to nature.
Trend Three
Local Allure
Consumers will increasingly seek opportunities to connect with and give back to the local community in-destination. Destination stewardship will have a significant impact on travel brand choice.
Download the Travel DNA Report
TREND THREE:
Local Allure
TREND TWO:
Digital Nomads
TREND ONE:
Back to Nature
Download the Report
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